"Apple Not Likely to Feel the Economic Chill"

In this article it starts out talking about the recent economic downfall. It goes onto to say how high gas prices crashing housing markets and economic downfall lead to failing businesses. With all the negativity surrounding the economic market one never hears about the blue-chip thriving businesses. The article describes this company as “This leading technology supplier owns perhaps the most valuable brand on Earth, sells to well-heeled customers willing to pay fat premiums for its devices, and is led by possibly the biggest business icon since Walt Disney. Sales in the most recent quarter were up 83% from a year ago, and 59% came from overseas. Earnings nearly doubled. The most expensive of several hugely successful product lines enjoyed a 28% sales gain.” Apple is this company. On a day when most companies are trading and closing in the red apple consistently closes out the day in the green. Apples products are more than just phones computers and tablets. They are status symbols which people are willing to pay premium dollar for. The types of people that buy apple products are people whom are not affected by economic downfall. They are successful and have money to spend. Apple knows this to and prices their products at the not cheap but not over whelming expensive mark. Apple is worth 29 billion with no debit to anyone. Apple is the leader of the technology bubble because of the company’s ability to predict market out comes and demand curves. Unlike other companies, apple understands the consumer and what they need. With prices that are not too outrageous and products that are revolutionary in the technology world it is no wonder apple is as successful as it is.