"Apple Not Likely to Feel the Economic Chill” Critique

"Apple Not Likely to Feel the Economic Chill” Critique

From the blog title it is obvious that it will be discussing whether or not Apple will be successful or unsuccessful with the recent economic downfall. I completely agree that Apple will not be affected and will even flourish in our economic hardship. Apple not only produces iPods, but now they produce the Iphone. They have many different versions of the Iphone and the prices all vary. In society the Iphone is considered the best phone in the market by most. The demand is extremely high on the phone because every kid wants to have the phone that can call, play music, have Internet, and thousands of amazing applications. With the demand this high, Apple is constantly producing more and more of the iphone in accordance with the shutdown point. In the original blog it talked about how Apple is always aware of its outputs and demand curves, so they can know their production. Due to the diligence that Apple possess towards its inputs and outputs, and how they affect the profit, they are the most valuable brand on Earth! Apple is extremely smart with their marketing and always engages the consumers with sales on items. There was a deal where you could get an iphone for $99.00. They lowered the price because the demand was so high, and now the demand will eventually rise again due to the want for an Iphone and the reduction in price. Kids these days see celebrities with the Iphone and want the Iphone for a fashion statement more so than for a way of communication. Apples results speak alone, they doubled their earnings and sales from the most recent quarter by going up 83% from a year ago. A thing I found interesting is that 59% of those sales came from overseas. Apple has expanded itself worldwide, so if for whatever reason everyone in The United States of America stops buying from Apple it would not completely diminish the company, because they have consumers all over the world. The world would have to end for Apple to shutdown as a company. On top on the revenue that Apple receives from the iphone, they continue receiving revenue from selling ipods. The IPod touch was extremely popular when it first came out because it was solely touch screen. After being in the market for along period of time it wasn’t producing, as it was when it was brand new. Apple created a sale where when a senior in high school heading off to college buys a fairly expensive laptop; they get a free iPod touch. This is a way Apple continues to spread and profit from its products. Apple has the laptop that is pretty expensive that you normally wouldn’t buy on its own, but then there is a free iPod touch thrown into the deal. Now the consumer doesn’t think the laptop is that expensive after all. Every time the deal is made Apple is doubling its revenue because the cost of production is a lot cheaper from the store item set price. If Apple continues with fair prices and sales on their products with top of the line technology then, it makes complete sense for them to not be affected by our societies economic downfall.