Tuesday, April 19, 2011

Critique to Stephanies NFL Lockout post

The article I chose to critique is Stephanie's article on the NFL lockout. There was a lot of truth and validity to this looming lockout, and I agree that the economy will take a tremendous hit in the income it brings through the National Football League. The NFL lockout will have a significant hit on the NFL cities revenues that the team brings in, the marketing of NFL memorabilia and ticket revenues, the loss of sponsors that rely on the NFL, and overall will lead to a noticeable loss of generated revenue for the economy. With this lockout potentially occurring, the economy stands to endure a powerful hit. I completely agree with Stephenie and the author of the the original article in that the most noticeable effect the lockout will have is on the decrease of income that the city will endure. People will not travel in for the weekend, stay at hotels,buy food, go to local establishments, and not give ticket revenue to the stadium and teams. The stadium will lose the eight home games of ticket sales. Although the stadium may be used for other events, they will lose the guaranteed thousands of people coming to that city for the NFL game. This will cause a negative economic hit on the revenues of theses cities, especially the smaller cities that have teams, such as Green Bay or Baltimore, as opposed to New York or Dallas. Also, the job economy for the people who worked for the stadium or local restaurants will decrease, causing many to lose their jobs. Another significant hit for the economy will be the loss of marketing of NFL products and memorabilia. Without players having jobs and playing football, the ability for the NFL to make their memorabilia will be eliminated, in which revenues will fall. There will be no more NFL players on commercials, there will be hardly the same amount of jersey sales, and players could turn insignificant and unmarketable due to ages increasing. This lockout also will lead to a loss of sponsors that the NFL has. The beer and television sponsors rely heavily on the NFL as one of their major sponsorships. The only positive that I can see, other than a potential that College Football and the NCAA can benefit, is the UFL (United Football League). This league is not popular compared to the NFL, but when the NFL players who still want to play football need a team, the UFL could blossom and turn into a significant revenue turnout for the economy. In general, I thought this was a good topic to look at closely, not just because I am an NFL fan, but the fact that it could have significant negative implications on the economy.

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