Windows losing to Apple

As societies continue to expand on a constant basis, the new for technology to adapt quickly and efficiently is an absolute necessity to any technological based business. There are many companies, or firms that are competing for the attention of consumers, in order to attract consumers the overall product that the company is offering has to separate itself from the competition. As many people know, Apple is a growing firm that has recently drawn a lot of attention from the consumers. As apple continues to increase its production and grow as a company attention is being drawn away from a once monumental force in computer technology. Windows is on the decline in consumers purchasing their products due to competitors creations of technology they are not producing. Since technology is inelastic in terms of societies dependency on technology and a relatively elastic product with consumers having many options to choose from companies need to make their product different or more desired by consumers in order to maximize their own profits. Apple which recently released the iPad is attracting much of the attention that used to be given towards Windows and their innovations. Windows was recently surpassed by Apple in terms of market value due to their lack of innovations that other companies do not already possess. I personally being a Mac user would have a hard time going back to Windows. Some of their programs seem obsolete and many people are jumping on the Apple bandwagon so I can clearly see why the overall demand for Windows would be decreasing. The market for Windows will continue to decrease if they do not produce an answer for all of Apple's new technology. If the demand continues to decrease Apple will almost form a small monopoly in the technology world without competitors for many of its products like the iPod or the iPad. With Windows having almost 90,000 employees its not as if these innovations just snuck up on the Windows company, many of the innovations Windows produced were not executed correctly and in tern failed to produce revenue or any profit for the company. Windows in order to survive in the market will have to produce some sort of new technology in order to slowly bring the market back to equilibrium among technology based companies. With the successful production of a new form of technology or a worthy competitor to Apples innovation Windows will start to maximize profit, regain control of the market and make it harder for consumers to choose Apple or Windows. The new competition formed will be healthy for the market and allow both companies to continue to expand and successfully help the spread of technology and continue to contribute to the overall economy.

http://money.cnn.com/2010/10/27/technology/microsoft_pdc/index.htm?source=cnn_bin&hpt=Sbin