Thursday, April 14, 2011

Critique of "Has Apple Finally become a Monopoly"

For my critique I chose to examine the post about Apple potentially becoming a monopoly. I found this article to be particularly interesting because the computer industry started as such a wide competitive market and the idea of another monopoly in computer technology to be concerning.

I agree with many of the points the author of the post brought up about Apple's current status. It is true that Apple's Macs are wildly popular, most notably amongst college students and that they do in fact face very stiff competition from opposing companies like HP, Dell and Gateway. I would have liked to have seen the blog post go into a little further detail into how well the market actually is shared and how big of a player Apple is. I also believe that the blog post needed to provide a little more background info into exactly how much of the digital music market is controlled by Apple. I'm aware that Apple's iTunes is synonymous with digital downloads and is the most popular source for people to download music, however I would like to know exactly how much competition other digital download firms like Rhapsody provide for Apple. I also believe it would be nearly impossible for Apple to ever reach truly monopolistic status on the digital download market, because even now illegal downloading of music is easy to access and very popular in today's age. An Apple monopoly would allow them to raise the prices of their music unfairly, but at the cost of losing many more people to the increasingly popular world of torrents and other free download methods.

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