Wednesday, April 13, 2011
Critique of "The 'Best Buy' is somewhere else?"
Tuesday, April 12, 2011
Critique of Effect of File Sharing
In the previous blog titled Effect of File Sharing on Record Sales a major point is brought up as to why record sales have seem to decrease in the music industry. Because specific songs can be purchased instead of the entire album, the overall profit of the album would be a lesser amount. A solution to this issue could be providing a cheaper total amount for the album then that of each individual song. Also, developing compliments to new technological advances instead of combatting them would benefit the music industry. The highly competitiveness within the music industry makes it necessary to develop strategies to compete with the online file sharing networks, but in agreement with the preceding blog efforts should be made to feed off these newer developments which the firm might benefit more by producing a larger profit.
critique of "effect of file sharing on record sales"
I agree that online file sharing greatly affects the music industry in regards to record sales. Why would someone pay ninety-nine cents for a song or fifteen dollars for a whole CD when they can download the same song or CD, often times with the same sound quality, off the internet for free? I can imagine that online file sharing would be detrimental to an artist’s record sales. It is interesting that professor Felix Oberholzer-Gee found that most people only download the hit song, rather than the entire album. This conclusion of Oberholzer-Gee’s makes me question whether record sales can include both the profits made from the sale of a single song, and from the sale of the entire album.
I agree with Ty that the economics of the music industry is affected by the rapid growth of technology. I think it is time, with the growing music industry and the even faster growing world of technology, to start to look at online file sharing as its own market. Each online file sharing service (itunes, rhapsody, etc.) would be considered its own firm. The competition between online file sharing services and tangible stores (best buy, Barnes and Noble, etc.) has become too weighted on the online file sharing side for this market to be considered fair competition among similar firms. I think it would be interesting to watch the effects of putting the online services into their own market, and then leaving the Best Buys and Barnes and Nobles to their own market and competition.
The data that supports the conclusion that peer-to-peer online sharing sites directly collate to the increase in the music industry’s record sales suggests that it would be in the music industry’s best interest to try and control these peer-to-peer online sites. If the music industry would be able to control these sites (somehow profiting from the activity that is already generated) then the online file sharing world would no longer be such a mystery to record sales. The music industry would then be able to create an oligopoly market. In this oligopoly the music industry would have a great hand in promoting their product (the various songs/albums) because as the Harvard research concluded, the peer-to-peer websites boosted record sales. These websites served as a “sampler” to the artists’ work.
Due to people now downloading, therefore being more interested in, only single songs rather than an entire album, maybe it would be beneficial for the music industry to expect more profits from their singles rather than the entire album. Artists used to release “single CDs” separate from their entire album, maybe a look back at this marketing strategy would be beneficial not only to the artist, but the record company as a whole as well.
NFL Lockout Critique
I choose to critique Stephanie’s article primarily because it is a topic of interest for me and I had never considered the affects an NFL lockout would have on the economy. I felt that she did a great job of explaining the current issue between owners and players and the repercussions that would be associated with a lock-out. I also thought that she did a great job of tying the article with the things we have learned in class so far. The only thing I was curious about was the paragraph about the fans tickets being inelastic. I personally think that although there would be no NFL fans would be able to substitute NFL games for something else. Whether a new football league is formed, college athletics strive, or a different sports team in each city increases popularity, I feel that the money originally spent towards the NFL would be equally spent other places. Perhaps, because viewing NFL games is a luxury, the economy may actually benefit from the absence of one major sports team. People may take the money they would spend on tickets and memorabilia and either save it or spread the money elsewhere around the city. In my opinion, the main issue with the NFL lockout would be with the decrease in jobs. The NFL players themselves would be fine because they have plenty of money to survive but unless a new league was started, the thousands of stadium workers and team employees would be at a loss. I liked how Stephanie explained that the NFL is a monopoly and that other firms and businesses would be affected by the loss of the league, I wish the article had explained that more thoroughly. I am curious of all of the people affected by a lockout, which businesses and people aside from those directly a part of the NFL would be affected the greatest. I could see how the “Sunday” businesses would be greatly affected by the loss of the NFL but I am curious what businesses would be affected that is not quite as obvious. I know that for most sports and television channels, Sundays in the fall are dominated by NFL games. Also Monday night football is one of the most watched television events in the nation and networks would have to try hard to find a replacement. Of all of the articles I have read I felt she did the best job of tying her article in with what we learned in class. I think she chose a very interesting topic and I will continue to follow it into next fall and pray that I can watch my Giants on Sundays.
Monday, April 11, 2011
Critique on "Effect of File Sharing on Record Sales"
I chose to critique this article because I download a good amount of music myself, and never really realized the effects it had on today’s economy. Ty did a very good job at introducing the subject by presenting the broad topic of technology. Then he goes on to write that technology usually leads to greater productivity, in which he transitions into his main topic of how in the case of the music industry, it may be an exception. I found Ty’s second paragraph interesting because I, like many people, assumed that the increase in internet downloading led to less people buying cds, which in turn has lead to the decrease in record sales. The way he explained the actual reasoning for the decrease in record sales was a little confusing, and needed to be reread a couple of times. But when I understood it, it all came together. In Ty’s third paragraph, he nicely incorporated the notion of fixed cost and how that usually helped the industry of music to make money. He also did a good job of explaining that because you could download songs individually on iTunes, the revenue earned from albums has decreased. File sharing has made it so easy to break up albums, which would usually bring in large amounts of revenue as a whole. This was one thing that I found interesting about this article, I never really thought of how the money lost would add up to a significant amount of loss, revenue-wise. Ty ends his entry by presenting an alternative solution which could help bring revenues up by offering to put sales on a bundle of songs if you were to buy a good amount of the hit songs. He is trying to say that people want incentive to buy the whole cd. He makes a good example of how artists give away new releases to promote concerts. Ty writes that in order to help out sale records, industries need to find compliments for their record sales instead of substitutes. I feel like here he could have elaborated more on an economic level then he did. He could have also provided the reader with the compliment he wished to see happen and maybe an example of a substitute, as to show why the substitute was not a good alternative. All in all is was a very good article to choose because it was very relatable, and because this it did relate back to a current economic issue.
Telecommunications moves closer to Duopoly: Critique
However, there may be some positive outcomes from this merger. This critique explores possible benefits that could come out of an imperfect wireless market. Our textbook tells us imperfect competition is bad for the average consumer because firms can charge high prices and produce low outputs. Imperfect competition also prevents firms from entering the market. Thus, consumers are forced to buy from a select group of competing firms. After the merger, two large firms (AT&T and Verizon) will have almost complete control over the market. Those without a wireless provider will lose out because they will have to pay more for a new contract. On the other hand, both AT&T and T-mobile customers may see improved quality as a result of the merger. For example, if you are an AT&T costumer who lives in New York City, you will experience better service once the two firms merge. Lately, AT&T has struggled to keep up with the high demand in urban areas. Once the merger is finalized, AT&T users will be able to access T-mobile’s brand new backhaul network. This means faster internet connections and fewer dropped calls for both AT&T and T-mobile customers. Yes, the price of wireless service will go up, but the quality will improve as well.
Secondly, sources indicate that AT&T and Verizon will take part in a duopoly price game after the merger. In other words, both firms will constantly find ways to undercut each other. Our textbook (Economics19e) describes this phenomenon in detail on page 196. In a duopoly price game, each firm must decide weather to charge the normal price or lower price below marginal costs. A lower price will decrease a firm’s profits, but it will also work to throw the competing firm into bankruptcy. It is unlikely AT&T or Verizon will go bankrupt from a duopoly price war any time soon. Still, the merger is not entirely a bad thing. Some AT&T customers would prefer to pay more for better service.
Sources:
Samuelson, Paul A. & Nordhaus, William. 2010. Economics19e. The McGraw-Hill Companies: New York, NY
http://news.cnet.com/8301-30686_3-20046112-266.html